Mainly to distinguish and identify the role of quality supervision and guidance of consumer and advertising role. Through the trademark distinction between the production unit of clothing, inspection clothing quality. Identification of the role is to understand the clothing raw material composition, model, use and so on.

The role of quality supervision can be divided into legal supervision and corporate self-supervision of the two roles. In accordance with the provisions of the Trademark Law of the People's Republic of China, the user of the trademark shall be responsible for the quality of the trademark used by the trademark. "If the consumer purchases the poor quality of the clothing, he may file a complaint with the consumer association according to the identity of the trademark. effect. Clothing brand reputation and the quality of clothing is closely linked with the quality. The production of brand-name trademarks is the result of the quality supervision of garment manufacturers for many years. Trademarks also have a guide to consumer and advertising. In general, consumers are happy to buy good quality, high-profile clothing.

In the market to enjoy the credibility of the clothing trademark, you can expand the influence of trademarks to promote the purchase of consumers, which play a role in guiding consumption, advertising is an effective way to promote product quality, and advertising and clothing trademark is organic To be linked together. Through a variety of media publicity, so that consumers know the trademark, in order to achieve the purpose of expanding sales of the enterprise clothing.